Category: SEO

Today the whole game of internet circulates round the goal of increasing the SEO count with the ultimate aim of increasing Google rank of the owner’s website. So in this never-ending race of enhancing Google rank, the website holder should leave no stone unturned in implementing any SEO increasing tool. One of such tool, which is creating a lot of buzz these days is creating responsive web page. So what is it all about? Is responsive web design a benefit for SEO? This article tries to evaluate the pros and cons of creating responsive web pages.

In a nutshell, responsive web design is a way to create device-independent web page. In simple terms, this SEO enhancement tool attempts at making a single version of site which opens seamlessly in all devices, be it PC, mobile or tablet. Generally, mobile version of websites cuts shorts the content which is otherwise available on PC version of the same. Responsive web design acts as a remedy to the aforementioned unwanted situation. No matter, whichever device the visitor uses, he would be able to see the same content in a legible way. So, how it is connected to SEO? Let’s find it out.

THUMBS UP FOR RESPONSIVE WEB DESIGN:

  • GOOGLE RECOMMENDED TOOL: What else could be the topmost favorable point of opting for responsive websites when our very own web site rank assessor Google recommends it? Google acclaims the importance of responsive web design in increasing the SEO count. It has even coined the term ‘industry best practice’ for it. Furthermore, it approves responsive web design as its standard mobile configuration. The reason behind its Google recommendation is that, if the content of a website resides at one place with a single URL, it becomes a straightforward task for Google to share the site with users, as against the usage of separate mobile site.
  • USABILITY: Each time user opens any website and then returns immediately to search-engine page, Google counts it as a negative point while calculating rank. Consider a case when your website sports a different mobile version of the site which contains limited content with respect to the desktop version. Now if a user regularly uses the desktop version and one day he tries to open the site on his Smartphone, and he doesn’t get the expected content in the regular desktop view, then he returns back to homepage. The consequences of this situation would be fall in SEO count. Hence using a separate mobile version could have negative effect on your website rank.
  • OPTIMIZING MOBILE SEARCH: If you utilize responsive web design to create your website, it will also rank equally to that of mobile specific site in mobile searches also.
  • SIMPLIFIED MANAGEMENT: A website designer must be very well aware of the fact that the SEO strategy and campaigns works in different way for PCs and mobiles. As there are mobile specific keywords, so the SEO count works accordingly. Therefore, if we have separate versions of the same site, we need to hire device specific SEO writers or analysts. Additionally, it increases the overheads in management sector. With the usage of responsive web design, management and maintenance of SEO gets simplified as you have a unified site which runs identically in all devices.

THUMBS DOWN FOR RESPONSIVE WEB DESIGN:

  • TIME REQUIRED FOR ADAPTATION: It will definitely require additional time to adapt to your existing site to responsive web design. But in the longer run, it would save time when it comes to management.
  • VIEW OF LARGE PAGES: Since responsive web design showcases the exact content of PC version in mobiles, so pages with enormous content may not have a very user-friendly view on mobile phones. So in some cases it may count low when it comes to mobile user interface.

By analyzing both the pros and cons, we find the positive factors of responsive web design overshadowing its demerits. Moreover, the tagline of ‘Google Recommended’ is enough for responsive web design to make a clean sweep in the field of SEO incremental tool.

The goal of any business should be to get on the front page when it comes to Google search results but the only want to do that is to ensure that you are working with a trust SEO service. Google search engine optimization services will utilise a number of methods to ensure that you are getting the most out of your internet marketing plan. How do they do it? Read on for more information:

They Keep Up with Google’s Changes

Google is constantly changing their algorithms when it comes to how they rank websites and the only way that you can really be sure that your site is one of the top ten is to be sure that you are keeping up with the changes. As a small business owner, this is almost impossible with everything else you need to do, so it will always be in your best interest to hire someone to do this for you. This is a great investment into your business and something that will pay you back again and again.

They Will Choose the Right Keywords

Do you know what keywords can be used to get your website to the top? If you don’t, again, you probably won’t have a lot of luck when it comes to getting you site to rank high on your own. A professional, however, will know exactly which keywords will work and will use those keywords with success, even when they might not seem like they will bring in a lot of traffic.

When you need SEO services for your company, you have two choices: you can choose a company that may not be located near you, or you can choose a local company. You may find that there are certain benefits that a local company can offer, however, that companies located far away simply can’t. Here are a few ways that local search engine optimization services may be able to help your business:

They Offer a Higher Level of Brand Visibility

One way that you will find that a local SEO company can help is when it comes to brand visibility. As a local company, they will know that local visibility for your brand is extremely important and because they are also local, they can typically do a better job that other companies who may have no knowledge of the area you are in. This can certainly be a benefit to you.

They Offer User Friendly Navigation

Another thing that a local company can bring that you likely won’t find with a non-local SEO company is that they can offer user friendly navigation that is purposefully focused on a local audience. Again, because other SEO companies are not familiar with the local scene, they won’t be able to replicate this.

They Know the People you are Focused On

Finally, you will find that these local companies can better focus on the people you are looking for as potential customers because they are those people! As members of the local community themselves, they know the people you are focused on, best.

If you are the owner of a small business, you might not realise how important it is to have SEO, or search engine optimisation, for your website, especially if you want your business to be a success. With proper SEO, you will see your small business website shooting to the top of search engine results, like Google, when certain search terms are used. In order to get this success, however, you need to use an SEO company. There are the top 3 things to look for when seeking out the best SEO companies for small business:

1 – A Company That Understands Your Requirements

You will want to make sure that you are choosing a company that knows what you need and knows what you want. At the same time, you need to understand that these SEO companies are experts, so they will often know what works and what doesn’t.

2 – A Company That Has a Strategy Specifically for Small Businesses

The needs of small businesses are a bit different than those of other type of companies, so make sure you are only working with a company that has a strategy that is focused on small businesses.

3 – A Company That Has a High Level of Customer Service

Finally, you will want to make sure that the SEO Company you choose has a high level of customer service. This is important as you want to make sure that you are treated in a way that is respectful and that you are taken seriously.

If you are working with a professional SEO services company for the first time, there are certainly things that you will need to know in order to get the most out of this partnership. You are working with them in order to get more traffic to your website and to make more profits and they are working with you in order to make money by using their professional skills. To get the most out of this arrangement, keep the following in mind:

Listen to What they Suggest

Many people think that things like website design and writing is quite easy, but nothing is further from the truth. It is actually quite complicated and the people who do this are professionals. Because of this, it is very important to take into consideration what these people suggest to you. For instance, if they say to focus on a certain search term, you probably will want to do so.

Be Involved in the Process

You will also want to make sure you are involved in the process of your SEO campaign. This means that you should learn how to do things like monitoring your rank. You can easily do this on your own by using sites like Google Analytics, though you should certainly allow your SEO company to do it as well.

Remember to Have Patience

Finally, you will want to make sure that you are remaining patient throughout this process. SEO is not something that will happen overnight and in many cases, will take weeks or months to see measured results.

If you are looking for professional search engine optimisation, or SEO for your business, you need to make sure that you are working with the right company. There are a number of search engine optimisation companies out there, but not all of them will really have your best interest in mind when it comes to what they can bring. In fact, most SEO companies fall short of what they should be giving their clients. As one of these customers, you are paying for a specific service and when the company doesn’t deliver, you are the one who loses. That is why there are certain things that you should always expect from any SEO company.

Always Expect Increased Traffic

Though no company should guarantee a certain amount of increased traffic to your site, a good SEO company should definitely give you a significant boost in your traffic. They do this by targeting certain keywords and pushing your site rankings higher on search engines like Google and Bing.

Always Expect More Profits

Because you will be getting more traffic from your site, you should also expect to have more profits when you utilise the services of search engine optimisation companies. Again, you shouldn’t be promised a specific amount, but you should certainly expect to see the profits rising.

Always Expect Results to Happen…in Time

Finally, SEO is not immediate and because of this, you will need to expect to wait a few weeks to see results. Depending on your industry, some results may be seen sooner than that, but you should expect it to take a little time to allow your site to start rising. Remember, Rome wasn’t built in a day and it’s important that you allow changes to settle in for best results.